End of the Line for the Hasselblad 503CW / by Luke Cartledge

There were two really big pieces of news last week. The first of which, and probably the most directly affecting to the industry, comes from Hasselblad. They announced that they were ceasing production of the 503CW body. This move by Hasselblad, which comes into immediate effect, means that V System line comes to an end. The V system has been in production for over a half century and, with the extensive V System range of interchangeable lenses, formed the company's original camera line.

Interestingly when the V System name did not come into being until after the release of the H System, at which point the company wanted to come up with a way to distinguish it from the new line.

This leaves Hasselblad with the just the H System of cameras and accessories, and the soon-to-be-released Lunar Series of mirror-less cameras.