Adobe Creative Suite becomes Creative Cloud, goes subscription only / by Luke Cartledge

adobe-CreativeCloud_Logo At the company's MAX conference, on Monday, Adobe announced the major change to it's Creative Suite of applications, from boxed or downloaded set to an online only model called Creative Cloud. From July the only way to purchase Photoshop and all the other applications in the suite will be via a monthly subscription model. This is a major from the past and comes with both good and bad points.

the change is that Adobe should be able to update applications on a more continual basis. This moves Adobe away from the traditional and allows Adobe to add improvements when they become available. Testing new features and technologies could become far quicker as Adobe will be able to receive live feedback and bug reports.

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The Creative Cloud subscription service already has over half a million subscribers after an initial roll-out last year, together with Creative Suite 6. However the new service will come with some potentially very useful integrated features. Every individual subscriber will receive cloud storage that connects the traditional applications with apps like Photoshop Touch for the iPad and other devices. Full access to a Behance account is included which provides a simple platform to publish and share your work.

For Adobe the new model will also change the landscape regarding piracy. Photoshop has long been pirated pieces of software worldwide and with this change it will become much harder to do. I will make no

all this is that here in the UK we appear to be paying something of a premium again. Where as in US the monthly subscription runs to (£, on this side of the pond we will be paying £46.88/month. There has always been a disparity between the price of Adobe products in different worldwide territories. However originally the company justified this with things like taxes, customs duties and other marketing expenses. I fail to see, however, where the near 46% difference can come from when everything is delivered and supported in the cloud.